We designed our logo to include this theme of film and fantasy with the dragon because we decided as a group that the company that makes "Cold Blood" would make sci-fi and fantasy films as the genres can link in many different ways depending on the choice of characters and animals or monsters. The logo depicts a film reel morphing into a dragon. We felt that this would be relevant to our target audience as it is clear that it is a film company and the dragon clearly links to the lizard tendencies within our plot and characters. Using a mythological creature similarly fits with the Sci-Fi genre as it is not uncommon to see gruesome and unnatural creatures in this type of film.
To promote our company we are also going to create Facebook and Twitter pages as part of the distribution.
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